July 17, 2018 | 20:43 (GMT+7)
Vietnam Airlines listed among top 10 Vietnam's famous brands
PANO - The national carrier Vietnam Airlines honorably received “Vietnamese Famous Brand in 2018” at an award ceremony for the country’s most famous and competitive brands in Hanoi.
The event is organized annually by the Vietnam Intellectual Property Association to honor enterprises in the increasing integration and international competition period.
The awards are voted by leading experts from agencies and organizations that establish and enforce intellectual property rights and relevant associations, such as the National Office of Intellectual Property, National Institute of Intellectual Property and Viet Nam Consumer Protection and Standards Association.
Voting is based on many criteria, including consumer perceptions, circulation, brand prestige and business results of branded products and services, All have to meet strict standards and achieve outstanding results in each criterion.
The program aimed to help businesses understand more about the benefits, protection methods, and prevention of trademark infringement in the domestic as well as international market.
This is the fourth consecutive year that Vietnam Airlines has received the award.
Translated by Chung Anh