Sherleen Seah, Area Director of STB for Vietnam, Cambodia and Laos said, “We are very humbled and honored that Vietnamese continue to find Singapore the preferred choice of travel destination. Singapore is a place that fulfills individual passions and inspires new possibilities - where one can be inspired not just by what one can do, but who one can be.”
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The launch ceremony for the Singapore Tourism Board’s new communication campaign called Socializer Tribe in HCM City late last week |
To attract more Vietnamese, STB plans to organize many programs. Last week, in collaboration with ZOUK Singapore, Tippling Club Singapore, and Sky XX Garden & Lounge, it unveiled its new communication message, Socializer Tribe.
With the new message, STB want to targets socializers who it said are people enjoying the energy of the nightlife and entertainment scene.
Along with collectors and explores, socializer is one of many subjects in a communication campaign called Passion Made Possible. The other subjects include foodies, culture shapers, progressors and action seekers.
First launched in August last year, Passion Made Possible encapsulates Singapore’s never-settling spirit of enterprise in making passions possible through grit and determination, according to STB.
Singapore is home to a varied group of socializers who constantly shape its entertainment scene with innovative and alternate concepts, creating new possibilities for fellow socializers to indulge and explore.
With the desire to build a deeper connection with Vietnamese and encourage them to travel, STB also released a music video titled “Di di chan cho chi.”
It tells the fascinating journey of Vietnamese famous singer Only C and his local friend ShiGGa Shay spending time together exploring Singapore.
Various attractions ranging from famous nightclubs to buzzing streets are featured, showcasing Singapore’s lively and distinctive characteristics.
Source: VNA