The event connected Vietnamese and Korean travel firms, encouraging new air routes and partnerships. Discussions focused on introducing Hue’s cultural appeal to Korean tourists and facilitating business collaboration through product showcases and cooperation agreements' signing.

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The municipal Department of Tourism signs a cooperation agreement with the Korean Travel Association.

Deputy Director of the Vietnam National Authority of Tourism Pham Van Thuy emphasized the RoK as a top tourism market, noting 1.58 million Korean arrivals in Vietnam in the first four months of 2025.

He urged Hue to leverage its role as host of the 2025 National Tourism Year by developing high-quality, personalized products that reflect local identity and appeal to Korean travelers.

Thuy also called for strategic investment in luxury resorts, entertainment complexes, and extended-stay services to elevate Hue’s tourism brand and retain visitors longer.

President of the Korean Association of Travel Agents  Lee Jin Seok proposed initiatives like “Healing Hue Week” and themed family tours, as well as cross-border products linked with Laos. He emphasized adaptable tour design and joint promotions to meet diverse visitor interests.

The municipal Department of Tourism signed a cooperation agreement with the Korean Travel Association during the event.

Source: VNA