Based on booking trends in January and the demand for international travel during the winter holiday, Vietnam accounted for 26.6% of all overseas family bookings, leading the list of preferred destinations. Japan followed with 18.6%, trailed by the Philippines (13.7%), Guam (8.5%), and China (6.4%).

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Many RoK tourists are interested in exploring Vietnam. (Photo for illustration: baophapluat.vn)

Last year, Vietnam also ranked first with 24.4%, ahead of Japan’s 18.8%.

The analysis highlights the Southeast Asian country’s year-round warm climate as a key factor in its popularity, particularly for winter travel. Its wide range of water activities, amusement parks, and other offerings also make it a family-friendly destination.

Hana Tour Company is currently offering special promotions for those traveling with children, featuring attractive deals on Vietnam’s popular destinations such as Phu Quoc and Nha Trang.

A representative from the company noted that the nation’s growing appeal among families stems from its combination of luxury resorts and engaging theme parks.

Source: VNA