Of them, the total number of international visitors is estimated to reach more than 2 million, a four-fold increase year-on-year and equivalent to 62% of the figure in 2019.

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Tourists at Ba Na Hill, Da Nang

Meanwhile, domestic holidaymakers to the city amounts to 5.4 million, an increase of 69% compared to 2022 and equivalent to 119% of the number in 2019.

Total revenue from accommodation, catering and travel services is estimated at 28 trillion VND (1.2 billion USD), a surge of 67% compared to 2022 and equivalent to 133% of the figure in 2019.

Da Nang has identified five key product groups to optimize the city's potential and advantages, including high-end cruise tourism; cultural and historical tourism; MICE (meetings, incentives, conferences and exhibitions) tourism; urban tourism; and ecotourism.

Source: VNA