Organized by the Japan External Trade Organization (JETRO), the event attracted 32 Japanese firms which produce seafood (oyster and fish), children’s food, and supplement products, among others. The Japanese companies aimed to expand their presence in a dynamic market with high demand for the quantity and quality of food products like Vietnam.

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Scene at the event

The event featured the display of Japanese products to help Vietnamese buyers get more information, thus facilitating trade of goods.

A JETRO representative said the program consists of a connection area for new importers and distributors seeking partnerships and an expansion area for veteran firms wanting to expand their business network.

Last year, a similar program drew the participation of more than 300 Vietnamese buyers, with many contracts signed.

According to JETRO, Vietnam is a potential destination for Japanese food products. Vietnamese consumers’ increasing awareness of food safety has increased their demand for Japanese products which hold good reputation for quality and food safety standards.

Source: VNA