The center will provide support services for enterprises to develop designs and brands, and increase Vietnamese products’ added values through seminars, conferences, training courses, and information dissemination.

It will also offer activities to link enterprises and designers at home and abroad, provide consultancy and support for Vietnamese companies to hire experts to improve product patterns, models, packaging, and brand-building.

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At the event

Addressing the event, Deputy Minister of Industry and Trade Do Thang Hai affirmed the significance of innovative design to economic development in a country, while hailing the RoK as an outstanding example in the region and the world in terms of socio-economic development associated with the strong development of an innovative design industry with globally renowned brands, such as Samsung, LG and Hyundai.

He expressed his belief that the center will support Vietnam’s design industry, as well as its business community, to step by step renovate and develop products aimed at boosting exports and meeting the consumption demands of markets worldwide.

The center will be also a venue for the exchange of ideas, experience sharing among Vietnamese and Korean designers, introducing new ideas, and exhibiting the best products from both countries.

Source: VNA