At the debuting ceremony, Richard Khoo Hye Koon, director of the international marketing & business development of the company, said Shanghai’s strategic location and dynamic trade would connect Trung Nguyen coffee products to a broader Chinese market.

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A Trung Nguyen Coffee stall at a trade fair. Photo: tienphong.vn 
To capitalize on the Chinese market, Trung Nguyen plans to open its first overseas production facility in the country, he unveiled, adding that the group aims at capturing 1.6 billion USD from the market.

China’s coffee consumption grows an annual average of 20 percent, and its coffee market value is expected to reach 600 billion CNY (91.2 billion USD) in 2020.

The opening of the office is also an activity to mark 14 years since Trung Nguyen’s G7 coffee brand was launched. G7 products are available on China’s most popular e-commerce platforms like Alibaba and Taobao as well as in 1,000 local supermarkets, he added.

Trung Nguyen coffee products have so far entered 60 markets worldwide.

Source: VNA