According to the organizing board, around 20,000 local and international visitors came to the week-long festivals to enjoy coffee and cultural and sports activities representing the unique cultural cachet of ethnic minorities in the Central Highlands.

The Buon Ma Thuot coffee festival had 12 main activities, with the highlight being the coffee exhibition fair featuring 734 booths from 184 enterprises, including 58 booths from 12 foreign enterprises.

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The Street Festival, part of the Buon Ma Thuot Coffee and Central Highlands Gongs Culture Festival 2017 in Buon Ma Thuot city, Dak Lak province 

An investment promotion conference organized during the festival saw the granting of approval, investment certificates and the signing of investment MoUs to 25 projects in the region worth VND 88 trillion (USD 4 billion) in total.

Thematic seminars focusing on coffee and agricultural development in the Central Highlands attracted large numbers of policy makers, scientists and business-people.

The Central Highlands Gong Culture Festival, with the participation of nearly 600 artisans, local and international artists, aimed to raise awareness of preserving and promoting the values of the gong space culture, which is recognized by UNESCO as part of Intangible Cultural Heritage of Humanity Culture Space, in the context of international integration.

The Central Highlands, with around 500,000 ha of coffee, is the largest coffee-growing region in Vietnam. The country has about 643,160ha of land for coffee trees at present, and exports an average of 1.2-1.5 million tons of coffee each year in the past 10 years.

Vietnam is the second-largest coffee exporter in the world, following Brazil.

Source: VNA