A traditional Ao dai performance at the opening ceremony (Photo: baotintuc.vn)

The three-day festival aims to turn Ao dai from an ambassador of culture into an ambassador of tourism - a typical tourism product of Hanoi in particular and Vietnam in general.

Director of Hanoi Department of Tourism Dang Huong Giang said that the Hanoi Ao Dai Tourism Festival 2022 is held in an attempt to stimulate tourism in the capital city, attracting a large number of domestic and international tourists to Hanoi in particular and the whole country in general after more than 2 years of the impacts of the COVID-19 pandemic.

Also according to Ms. Giang, the festival targets to preserve, develop, exploit and honor Ao dai - the traditional dress of Vietnamese people. This event opens up opportunities for Hanoi tourism enterprises, Ao dai artisans and fashion designers to introduce their products, exchange and cooperate for development.

The festival is a combination of music, light and performance of Ao Dai of Hanoi - Hue and Ho Chi Minh city, typical cities in Northern, Central and Southern Vietnam.

During the Hanoi tourism Ao dai festival, 50 booths will showcase Ao dai in different colors.

Translated by Song Anh