February 12, 2019 | 18:09 (GMT+7)
Vietnam Airlines’ brand value up 34 percent year on year
National flag carrier Vietnam Airlines was the eighth most valuable brand in Vietnam in 2018, according to a recent report of branded business valuation consultancy firm Brand Finance.
This position was up one place compared to the 2017 rankings.
By January 1, 2019, the brand value of Vietnam Airlines reached 416 million USD, up 34 percent year on year.
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An A321neo aircraft of Vietnam Airlines. (Photo: Vietnam Airlines) |
The firm said brand has played an increasing role in its success, noting Brand Finance’s estimation that brand value accounted for 8 percent of Vietnam Airlines’ total value in 2017, and this rate rose to 10 percent last year.
In 2018, Vietnam Airlines was also honoured as a national brand of Vietnam by the Ministry of Industry and Trade and the National Brand Council.
It was the only aviation company to win the title last year, and was the second time it had earned the honour.
Source: VNA