The magazine selected popular brands from 14 Asian markets to find out the most popular ones. They chose the top brand in Vietnam with the best reputation via a survey conducted from February 21 to March 19, 2020.
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An airplane of Vietnam Airlines (Photo: Vietnam Airlines) |
Reportedly, Vietnam Airlines is in the top 10 of the best brands in Vietnam, together with other major international brands including Samsung, Honda, Apple and Vietnamese brands such as Vinamilk, Vingroup, and Trung Nguyen Coffee. This is also the first time the airline has achieved such a high ranking.
According to experts, the COVID-19 has significantly impacted the rankings. Over the past years, foreign brands are often preferred over domestic brands. Nevertheless, this year, customers have supported enterprises that have contributed to society during the global pandemic, including many domestic firms such as Vietnam Airlines, and Vingroup.
In addition, domestic brands have promoted initiatives to help communities, launch products, and maintain a positive sentiment. This has built up customers’ attraction towards the brands.
As the national flag carrier, Vietnam Airlines is not only appreciated for its world-class and professional service, but also liked for its great efforts to successfully carry out national and social tasks.
Recently, Vietnam Airlines ranked first on a list of the most famous Vietnamese trademarks in 2020, voted by the Vietnam Intellectual Property Association.
Translated by Khanh Ngan