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Delegates press buttons to launch the campaign. |
The campaign connects air travel with cuisine, music, sports, and urban experiences, offering new ways to promote Ha Noi during autumn.
Viet Nam Airlines Deputy General Director Dang Anh Tuan said autumn is a distinctive advantage for Ha Noi’s tourism. For Viet Nam Airlines, connecting with the capital is not simply about bringing visitors to Ha Noi, but also creating experiences that encourage them to stay longer and return.
A new feature of the 2026 campaign is its approach to autumn through the five senses, with activities highlighting flavours, fragrances, music, physical activity, and urban colours.
On a special flight on September 25 to celebrate the Mid-Autumn Festival, passengers will enjoy a menu featuring Ha Noi’s autumn flavors. Vong village green sticky rice, ripe dracontomelon, ripe persimmons and other familiar products of the capital will be incorporated into the inflight culinary experience.
From October, the autumn menu will be expanded to selected domestic and international flights through Business Class meals.
Another highlight is the Viet Nam Airlines Classic – Ha Noi Concert, to take place on October 2 and 3 at Ho Guom Opera House, bringing classical symphonic music to a major cultural venue and highlighting Ha Noi’s contemporary arts scene alongside its heritage.
There will be sports and outdoor activities, including the Ha Noi Open Dragon Boat and Stand-Up Paddleboarding (SUP) Race on West Lake on October 3–4, the Run for Love community race on October 25, and a golf tournament on November 7.
“The campaign goes beyond destination promotion, aiming to stimulate tourism demand, increase visitor numbers, extend stays and create more reasons for tourists to return to Ha Noi,” said Director of the Ha Noi Department of Culture, Sports and Tourism Pham Tuan Long.
He expressed hope that the campaign would become a distinctive tourism product of the capital and help implement Resolution No.80-NQ/TW on cultural development in the new era.
Viet Nam Airlines is strengthening ties with embassies, international organizations and travel businesses to promote Ha Noi’s autumn tourism products in domestic and international markets.
Starting September 18, the carrier is offering up to 10% off fares on all domestic routes to Ha Noi, along with service packages for travelers taking part in the campaign.
Source: VNA