The festival will feature a wide range of activities to honor coffee growers, processors, and traders.
The opening ceremony themed “Buon Ma Thuot - Destination of World Coffee” on March 10 will be a highlight of the event, showcasing vivid images of coffee, coffee culture, people, and the Central Highlands gong culture space, potential, strengths and tourism of Dak Lak.
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Ninth Buon Ma Thuot Coffee Festival to celebrate global coffee destination (Photo for illustration) |
The Executive Director of the International Coffee Organization will give a speech at the event, contributing to positioning Buon Ma Thuot as a global coffee hub.
As part of the main activities within the festival, a street festival will be organized on the same day afternoon, gathering art troupes from many countries, artisans, artists, students, and employees from from coffee companies and factories, as well as coffee farmers in the province.
Other activities such as an exhibition of coffee industry supporting products, machinery and equipment serving coffee industry, and specialty coffee and OCOP products; a specialty coffee roasting competition; an international trade connection conference; a coffee camp; a photo exhibition, and cultural and art exchange programs; and coffee-related experience tours, will be arranged.
Buon Ma Thuot is the capital city of the Central Highlands province of Dak Lak – Vietnam’s largest coffee-producing region. It is known for its coffee products with exquisite and flavorful blends that are highly favored worldwide.
It also holds an important position in terms of politics and economy, serving as a hub in the Central Highlands region, which boasts beautiful landscapes and cultural, historical, and artistic heritage of significant value.
Source: VNA