Nguyen Huu Dong, Secretary of the provincial Party’s Committee, said the festival is an important event designed for Son La and other Northwestern provinces to introduce their Arabica coffee and honour coffee growers, processors and  traders, contributing to promoting the value and the position of Son La Arabica coffee in domestic and foreign markets.

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National Assembly Chairman Vuong Dinh Hue and other delegates join xoe dance at the festival.

The cultivation of Arabica coffee in Son La began in the late 1980s, and the area under the plant expanded from 278 ha in 1990 to over 20,000 ha in 2023, accounting for 41.2% of the country’s Arabia coffee cultivation area. Of which, 18,000 ha have obtained sustainable farming certification. Son La coffee has been exported to 20 countries in the European Union, North America, the Middle East and the Association of Southeast Asian Nations (ASEAN).

Addressing the event, Minister of Agriculture and Rural Development Le Minh Hoan emphasized the importance of cooperation and linkage in developing a sustainable value chain for the coffee industry in Son La.

The festival with the theme of "Arabica, Son La Coffee - flavor of the Northwest mountains and forests" will last until October 23.

It features a coffee gala, a farmers’ competition, a trade fair, the inauguration of investment projects in the coffee sector and Cascara tea production lines in Mai Son district, and a conference on coffee trade connections.

Source: VNA