They will come from the Republic of Korea, the United Arab Emirates, China, Hong Kong (China), Taiwan (China), Malaysia, Laos, Singapore, Russia, Japan, the U.S., England, Australia, Thailand, and host Vietnam.

The expo will showcase a wide range of tea and coffee products, machinery and equipment, food and beverage ingredients and packaging technology, among others.

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At Coffee Expo Vietnam 2022 (Photo: organising board)

Some of the notable brands participating in the show include Trung Nguyen Coffee, Ong Bau Coffee, La Viet, UCC Coffee, Mercon, Sucafina, Phuc Sinh, and Teapro (in coffee and tea); Ly Gia Vien, Vietblend, and Amber (brewing equipment); Epicure, Coffee Times, Lamvita, Cosmis, and Kio Viet (machinery and equipment), and Tan Nhat Huong, Bliss, Uniflour, and Hann (baking and dessert ingredients).

The expo will also include concurrent programs such as Roastery Experience, specialized workshops and the final round of Vietnam Coffee Challenge (VCC 2023), a professional competition for baristas in Vietnam.

It also has a new product showcase located in a high-traffic area.

The expo serves as more than just a venue for showcasing and presenting products, but also offers a dynamic platform that fosters effective connections and collaborations among businesses and their partners, according to the organizers.

Co-organized by Coex Vietnam and Vinexad with the support of the Vietnam Cocoa Coffee Association and the Buon Ma Thuot Coffee Association, the event is expected to attract about 20,000 visitors.

Retailtech & Franchise Show

Simultaneously occurring alongside Coffee Expo Vietnam 2023 is the 14th Vietnam International Retailtech & Franchise Show (VIETRF 2023), which will showcase a wide array of retail technologies and franchise models from renowned domestic and international brands.

Co-organized by COEX, Retail and Franchise Asia and Vinexad, the show will bring together over 250 brands from 15 countries and territories namely the RoK, the UAE, China, Hong Kong, Taiwan (China), Malaysia, Laos, Singapore, Russia, Japan, the US, England, Australia, Thailand, and Vietnam.

Some prominent international brands will include Heramo, and Wash Friends (in automatic laundry); 1P30S, Novuz, Doore, and BARI-UMA Ramen (in F&B); Gosell, A Dong, Titanium Synergy, KPIS, Wei Chuang, and Loymax (in store technology and equipment).

According to the organizers, companies offering solutions and equipment in the realm of store technology account for the majority of this year’s event. This encompassed various technologies such as artificial intelligence, data analytics, digital assistants, robots, and especially virtual reality and augmented reality.

A seminar series titled "Franchising 2023 - Improvision & Growth despite Economic Downturn" will be held with speakers who are experts in retail and franchising.

The franchise industry in Vietnam is thriving more than ever, with a diverse array of sectors involved. Experts have foreseen robust future growth in the service sector, particularly in areas such as personal care encompassing beauty, healthcare, and education. Additionally, family-oriented services like home repairs and cleaning, along with organizational services such as human resource training, coaching, and financial services, are also expected to flourish.

This would present a favorable opportunity for investors to acquaint themselves with and engage new franchise brands emerging in these diverse fields, organizers said.

Source: VNA