The event offered an opportunity for Vietnam’s and ASEAN’s enterprises to promote exchange and product marketing, thus accelerating intra-bloc commercial activities. Additionally, both local and international guests were able to access a wide range of products, while participating in numerous cultural activities and enjoying various dishes from over 100 pavilions during the four-day program.

Delegates cutting the ribbon to open the program

Addressing the opening ceremony, Deputy Permanent Chairman of the municipal People’s Committee Le Thanh Liem stressed that the city has regularly held joint cooperation programs and relevant activities as part of the implementation of ASEAN’s initiatives.

Apart from trade promotion activities, the organizing panel will also launch art performances, folk games, and dissemination of information about nearby traditional craft villages.

Translated by Song Anh