Bearing the theme of peace and harmony, the events are designed to demonstrate the province's natural beauty and tradition and give culturally inspiring experiences to visitors through Olympic values, the organizers said.

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"Jeongseon Arirang" performed as part of the Cultural Olympiad of the 2018 PyeongChang Winter Olympics at the Arirang Center in Jeongseon, Gangwon Province, on Feb. 10, 2018. (Photo: Yonhap News)

Not surprisingly, "K-pop World Festa," a show featuring glamorous K-pop stars, has quickly sold out. Other shows like "Scent of a Thousand Years" are also gaining popularity. The immersive show, taking place at the Haeram Culture Hall of Gangneung Wonju University, expresses the region's unique beauty in spectacular light shows.

On February 22, there will be a re-enactment of the traditional royal funeral for King Danjong (1441-1457) who fled to the region and died there. Around 400 people will stage the performance on the streets of Gangneung.

Another not-to-be-missed cultural event is "Fire Art Festa 2018: Heonhwaga 'A Song Dedicated to Fire,'" which opened February 2 on the popular Gyeongpo Beach. Art installations are set ablaze as part of the festival and artists perform with fire in spectacular shows. The festival runs through February 25.

"Programs of the Cultural Olympiad reflect not only the Olympic spirit and current state of affairs but also Gangwon's unique cultural assets and soft power," the Yonhap news agency quoted Kim Tae-wook, director of the Gangwon Cultural Olympiad, as saying.

Source: VNA